Contractor advertising ideas

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Advertising for contractors -introduction   

Marketing and advertising costs -as a UK business owner, can you claim for these as expenses through your business?

When you are a contractor and you run your own company, there may come a time when you would like to promote your services and think up some great advertising ideas. Therefore, when you start an advertising campaign, this may help lead to potential new clients and help with growing your business. Existing customers may also see these adverts and it may also help to build your customer relationships.

Therefore, it could be worthwhile if you look into some marketing ideas to help you out here.

Marketing strategies

It is worth noting, many small businesses in all sorts of industries will look into marketing strategies and how this could best benefit them. In this day and age, many will use digital marketing to advertise their product or services to target audiences and this could include:

  • Marketing on social media platforms
  • Print ads in the local or national press
  • PPC advertising. PPC stands for Pay Per Click which means you will be charged every time someone clicks on your ad.
  • Email marketing

Each component of marketing is worth looking at for your business. Furthermore, many business owners, including contractors will also now have their own business website.

Older types of an advertising strategy would include flyers and adverts in the media.

A good contractor marketing plan can lead to potential customers. If you think carefully about how to approach this, your marketing efforts may well pay off in the future.

As a result of paying for some advertising and marketing costs, can you claim for these as genuine business expenses through your company and save Corporation Tax?

Recent times 

Being a contractor is no different from lots of other businesses, in many senses. Many years ago, most would not even consider advertising and marketing costs as actual costs for a contractor. Times have changed though in today’s world, with the presence of the web and now social media.

The internet is now a place, where many contractors find their next contract work.

Therefore, to increase your chances of landing your next contract, it may be a wise choice to invest in some contractor advertising costs for your company and your personal profile.

The difference between marketing and advertising 

The role of advertising is where a company pays to deliver its message to a target market. In contrast, marketing covers much more. The marketing process will include all of the aspects of the advertising related work however it will also include the market research that is required to serve those adverts properly.

Furthermore, marketing will include the work that is needed to price the goods and services competitively, and to monitor the efficiency of all of the activities that are undertaken. This could include looking at consumer behaviour and planning which sort of advertising campaigns will be undertaken.

Marketing tools

The main types of Marketing Tools that are available to help you sell products or sell your services are:

  • Online advertising.
  • Social media marketing activities.
  • Customer Relationship Management (CRM).
  • Search Engine Optimization (SEO).
  • Creation and design of content marketing.
  • Video marketing.
  • Event marketing.
  • Lead Capture and Conversion.

The types of marketing and advertising costs that you can claim

The kind of costs that may be well worth paying for, as part of your contractor advertising costs, will include:

  • Hire a CV professional to review your CV and help you update it. This may attract potential hiring managers towards you in the future. This service is quite cheap, and it could be a good investment for your future.
  • Hire a LinkedIn profile expert to take a look at and `spruce up’ your profile. They can make sure that the layout is correct, and it shows your experience and achievements. They will also make sure that they show keywords here, which recruiters use when searching LinkedIn for new candidates. This service is also not very expensive, and it could be a good move for the future.
  • Create and run your website. You could do this in your own home office. Many IT contractors have an idea of where to start here, but if you are not sure about certain aspects, you could use a template like WordPress. WP will help you with the basics. You could hire a web designer for specific elements that you do not understand, such as web templates and a logo, etc. Your website will have annual hosting costs on web servers, and the yearly fee is typically less than £100.

Other costs that you can claim

Other types of advertising and marketing related costs that you may incur, will include:

  • The cost of a business computer that you can use for your business activities, including the advertising and marketing.
  • The cost of a web domain or domains that show your business name. This will give your business a professional image, when it has a domain of its own. You should use this in conjunction with your business website. What’s more, you could also use the domain name for business emails. Domains will need renewing on an annual basis, and this normally costs less than £30.
  • Other web costs such as Google Adwords, Facebook, and Twitter adverts. Search Engine Optimisation (SEO) for your website. Please note, Google ranks websites on content. What’s more, well-written content is what Google looks out for when ranking sites on the internet.
  • Advertisements in press and media. Such adverts can be both in local and national media. You might also choose to use some of the online business listing sites.

Final thoughts

Marketing and advertising are a genuine business expense. Therefore, you can deduct these against tax if they are solely for your business.

Finally, if you are marketing your business through a form of `entertaining’ (meals out with past, present or potential new clients etc), you can treat these as business expenses. However, they are not tax deductible.

Link to Contractor Advice UK group on


Published On: March 11th, 2021 / Categories: Expenses, Expenses Guides /

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