Contractor advertising ideas

Share This Guide, Choose Your Platform!


As a limited company contractor, can you claim for contractor advertising and marketing costs? What’s more, if you can claim for advertising for contractors, what sort of costs save tax? In this guide, we’ll look at the difference between marketing and advertising and view some good marketing & advertising ideas for UK limited company contractors. We’ll research the best advertising for contractors in the UK, including local advertising ideas. Moreover, we’ll focus on UK contractor advertising ideas and explain what you should think about here. Further still, we’ll look at contractor advertising online and see what this entails. If you search online for a contractor marketing company, many firms could help you, and we’ll look at this in more detail, too.

Many UK contractors will market themselves, and those who do this well will land new UK contracting work. Therefore, new business advertising ideas should be considered when contracting in the UK. As part of this, you could seek marketing and advertising advice. Indeed, your contractor advertising could include an online presence, which is worth your time and thoughts. Therefore, when we look at advertising and marketing ideas, some initial questions from UK contractors which may come to mind are:

  • How to advertise as a contractor?
  • What’s the best way to advertise for contractors?
  • Where can you find the best marketing for contractors?
  • What should you think about concerning online marketing for contractors?
  • Where can I find the best contractor lead service?

This guide will look at these and consider good marketing strategies.

Initial thoughts 

Contractor advertising

Let’s look at how to advertise your contracting business and some good advertising ideas. When you’re a contractor and you run your own company, there may come a time when you’d like to promote your services. As a result, you may look to drum up some new business and think of some company advertising ideas. As part of thinking about new advertising ideas, you should consider how to get clients as a contractor. What’s more, you can try to think up some good advertising ideas related to you and your UK contracting business.

If you come up with some good advertising ideas and start a campaign with some of the best advertising ideas, this may help lead to new potential customers and clients and help grow your business. What’s more, your existing customers may see these adverts for your contracting business. The result of such contractor advertising could be that it may also help build your existing customer base.

How to advertise contractor business & contractor best practices

In this guide, let’s research some of the best online advertising for contractors. This is as well as your overall contractor marketing plan, which may help you in the future. Knowing how to market yourself as a contractor can hold you in good stead when you promote your services. To summarise, some excellent and effective contractor advertising online could be essential. Indeed, some good ideas to advertise your business in the real world can help you promote your skills and showcase your work to a broader audience.

What are the best marketing strategies for contractors? 

First thoughts

First, you could take the time to look for the best contractor advertising ideas. What’s more, you can research a good marketing plan. Many small businesses in all industries will investigate marketing ideas. As part of this, they’ll look at how such plans could best benefit them. It’s good to know some contractor marketing tips within your contractor ideas. These will help assist with your contractor marketing strategy.

Today, many contractors use digital marketing to advertise themselves. They also aim their contractors’ ads for their products or services at specific target markets. Therefore, let’s look at some advertising plus online business advertising ideas. What’s more, when we look at advertising for contractors, you could include some of the advertising suggestions we detail in this guide.

UK contractor business marketing on social media platforms

Many businesses and freelancers offer contractor marketing solutions and marketing for other companies. Moreover, they’ll develop ideas and a plan on how to best promote your business online. Therefore, you could look at one of these to provide contractor marketing services and help you plan to find new contracting work in future.

Adverts in the local press

Adverts in the press can be good advertising ideas for small businesses. Across the UK, many companies advertise in the local media. This could be good if you have a local business serving your surrounding community. As a UK contractor, depending on your industry, you could place your contractor ad in the regional or national press. Moreover, such print ads may have an option to appear on their news website.

PPC advertising

Another area to consider is PPC for contractors. PPC stands for Pay-Per-Click, meaning you’ll be charged each time someone clicks on your contractor ad. Therefore, you could look at some pay-per-click advertising for contractors.

Other ideas 

Two other small business advertising ideas are part of your overall contractor advertising online. These will help you land future new contract work and could include:

  • Look at some email marketing for contractors. This requires further research if you consider this.
  • Placing some ads on contractor advertising websites. If you do this, it’ll require investigation regarding where to advertise for contractors.

Further thoughts 

What should you consider for contractor advertising and marketing?

Each part of internet marketing for contractors is worth examining for your business. Moreover, many business owners, including contractor limited company owners, now have a business website. When they have this, they can use it to help stand out on search engines and make posts on social media. We’ll go over social media marketing and advertising in more detail later.

Older methods of traditional advertising include flyers and adverts in the media. These may be of use, but this depends on what type of services you offer.

Some good marketing ideas for contractors and a great plan can lead to new customers overall. What’s more, if you think about how to approach this and plan your contractor marketing strategies, your efforts may pay off in future.

As a result of some advertising and marketing costs, can you now claim these as business expenses? What’s more, if you pay for these through your UK contracting company, can you save on Corporation Tax? HMRC provides guidance on marketing costs for the self-employed, which will also apply to UK companies.

Advertising for contractors & recent times 

In many senses, being a limited company contractor is no different from many other businesses. Many years ago, most wouldn’t even consider ads for contractors as genuine business costs. Even so, times have changed with the presence of the web and social media in today’s digital world.

The internet is now where many UK contractors find new contract work for their company. Therefore, contractor advertising online is the place where you should focus. Consequently, you may create contractor ads for your company and your profile to increase your chances of landing your next contract.

What is the difference between marketing and advertising?

The role of advertising is that a company pays to deliver its message to a target market. In contrast, marketing covers much more. This process will include all the aspects of the advertising work. Moreover, it comprises the market research required to properly serve those adverts.

The business marketing will include the overall planning process. Indeed, the work required is to price the goods and services to your target audience. This includes how to monitor the efficiency of all your activities. Indeed, this could comprise some research on consumer behaviour and planning for future campaigns.

What are some excellent ideas for UK contractors?

Marketing tools & contractor advertising online 

Professional marketers will use various methods of marketing campaigns to promote a business’s products or services. One is called marketing mix, which focuses on a few different areas in a detailed marketing plan. Depending on your job type, some contractor marketing companies may assist with marketing management and help form a plan. Besides having experience setting up a contractor’s campaign regarding a contractor’s advertising and marketing plan, they’ll have other ideas, too. One of these could include contractor video marketing, among other ideas.

When we look at a marketing strategy for contractors, there are a few main types of contractor marketing ideas. Indeed, these are there to help you sell products or sell your services. What’s more, these marketing tips for contractors can form part of an overall campaign for your company. The key to note is that good marketing communicates with potential customers and clients. Therefore, some of the marketing tools for contractors which you can use will include:

 1 Online advertising. This can help boost your profile or website when you carry out contractor advertising online via social media or adverts on the web.
 2 Social media marketing and advertising activities. Again, this can help improve your online presence on social media and boost your advertising online.
 3 Customer Relationship Management (CRM).
 4 Use Search Engine Optimization (SEO) to help your business appear higher in search results.
 5 Creation and design of content marketing for contractors.
 6 Video marketing.
 7 Event marketing.
 8 Lead capture and conversion.

What types of marketing and contractor advertising costs can you claim? 

You can start by looking into business advertising ideas that can help form part of your contractor ads. When we research the types of contractor business marketing help, they may be well worth paying for, and we’ll look at these below.

Update your CV professionally

You could hire an expert to review your CV and help you update it. We have a great contact on this contractor website who can help here, and he has great LinkedIn and FB contractor groups. Indeed, the CV expert can add your job and contracting experience and detail your knowledge, skills, and other factors. This may help attract potential hiring managers to you in the future. Moreover, this service is relatively cheap and could be a good investment for your future.

 Update your LinkedIn profile

One can consider hiring a LinkedIn profile expert to review and improve their online profile. As part of this, they can ensure the layout is correct and shows your work experience and achievements. Moreover, they’ll ensure they show specific keywords that recruiters use when searching LinkedIn for new candidates. Like the above, this service isn’t very costly and could be a good move for the future.

Set up a new business website

You can create and run your contracting website and look after your brand management. In addition, you can carry out any updates in your home office when you do this. What’s more, how about contractor website ideas, and where could you start with this? First, many IT contractors know where to start, but if you’re unsure about certain aspects, you could use a template like WordPress (WP). WP will help you with the basics and has lots of free themes you can use. On the other hand, you can hire a web designer for specific parts you don’t understand, such as web templates and a logo, etc. Moreover, your website has annual hosting costs on web servers, and the yearly fee is typically less than £100.

Once your site is set up, you can research contractor website advertising ideas. First, you can add an up-to-date CV. Next, you can add a page listing your services and products. What’s more, you could add some pages and blog posts that showcase the types of skills you work with. Further, you should ensure your website contains your contact information so potential recruiters or clients can contact you.

What other costs can you claim as part of contractor advertising ideas? 

When researching advertising for contractors, we see other business advertising ideas and marketing costs. During your work, you may incur these, and they could include:

  • The cost of a business computer you use for company work. This could consist of advertising and marketing.
  • The cost of a web domain or domains includes your business name. This will give your business a professional image when it has its domain. It’d also help if you use this as part of your business website. What’s more, you could use the domain name for business emails. Domains are renewed on an annual basis, and this typically costs less than £30.
  • Other web costs may include Google AdWords, Facebook, and Twitter adverts. Search engine optimisation (SEO) for your website is another area to consider. Indeed, search engines, mainly Google, rank websites on content. Well-written content is what search engines look for when ranking sites on the internet.
  • Adverts in the UK press and media. When you do this, such methods of contractor advertising in terms of print ads could be used in both local and national media. What’s more, you might choose to use some of the UK online business listing sites.

Final thoughts 

This guide examines the difference between marketing and advertising and what you can claim as a small business. Marketing and advertising for contractors are valid business expenses when you’ve your own company. What’s more, if you’ve got a business advertising idea, it may be worth looking at this. Indeed, it’s good to develop some contractor advertising ideas. What’s more, some good contractor marketing ideas can assist you in the future. An important point is that you can deduct these against your UK contracting company tax bill if they’re solely for your business.

As a final thought, you may look to market your business through forms of business entertainment. This could include meals out with past, present, or potential new clients. If so, you can treat these as business expenses, but they don’t save tax. Please read our business entertainment guide, which details this area.

Link to Contractor Advice UK group on


Published On: April 6th, 2024 / Categories: Expenses, Expenses Guides /

Share This Guide, Choose Your Platform!

Leave A Comment